What do you think when you hear the words “fair trade”? A smiling coffee farmer? A cup shared with friends? Maybe you think of chocolate, or of an artisan bending over a handmade craft. Those are common images of fair trade. But the reality is changing. Other products, including those grown on large-scale farms and plantations, are outpacing traditional fair trade products in market growth. The face of fair trade has changed a lot since I founded Fair World Project 12 years ago. Fair trade certification now is big business. In a new paper, we look at what that shift towards big business means–and how growing corporate consolidation in the food system changes what it means to "look for the label." Because we believe in giving you actionable analysis to take into your lives and your communities, the paper concludes with some recommendations for change - what would it look like to have strong, human-centered certification standards? What kind of better buying practices could grocery stores, colleges and universities, and brands commit to for more fair supply chains?
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