When Equal Exchange started in 1986, we purposely set out to build both a new and more equitable model of international trade and a rare-in-the-U.S. democratic business. We broke many of the conventional rules of the market with the goal to trade fairly with farmers and build democratic supply chains. The concepts of fair trade and alternative trade were barely known at that time. Today, while we are a much larger organization with more than 100 worker-owners and a significant national and international scale, we are still living our original wild-eyed dream and breaking conventions with every purchase we make from our trade partners in coffee, bananas, cocoa, and tea.
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