Building a more just society takes more than political and social activism; it also involves encouraging businesses to see the economic potential of the LGBT community. That was one of the key takeaways from the fifth annual WeTrade Fair hosted by the Colombian LGBT Chamber of Commerce (CCLGBTCO). CCLGBTCO,a private non-profit organization, aims to support businesses in strengthening their internal and external LGBT diversity and inclusion programs. The WeTrade Fair, which billed itself as “the LGBT+ Fair in Latin America,” hosted over 20 large businesses that either specifically cater to an LGBT+ population or that are looking to expand their customer base to a more diverse audience.
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