Consumer support and advocacy has been absolutely crucial to Equal Exchange since our founding in 1986. Over the decades, consumers have organized with Equal Exchange to gain placement in grocery stores across the US, organized distribution of Equal Exchange products in their communities, and spread the word about our alternative trade model to friends, family, and neighbors to help build our alternative trade economy. Our multistakeholder model would not be possible without the active participation of Citizen-Consumers like you. Join us for our next new member orientation to meet the organizing team, learn more about Equal Exchange, and get involved in the Citizen-Consumer community! Now is a great time to get involved for the first time or to get involved again if it’s been a little while.